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Intermediate Technical IVT

Premack Principle

The reinforcement principle that high-probability behaviors can reinforce low-probability behaviors.

Full Definition

The Premack Principle states that behaviors occurring at high frequencies can serve as reinforcers for behaviors occurring at lower frequencies, often summarized as "Grandma's Law" (first eat your vegetables, then you can have dessert). This principle expands the concept of reinforcement beyond tangible items to include preferred activities and behaviors. In behavioral medicine, the Premack Principle is applied to increase adherence to medical regimens by linking required health behaviors with naturally occurring, preferred activities. This approach is particularly useful when traditional reinforcers are limited or when working with individuals who have restricted interests.

Usage

Usage note: Emphasize the activity-based nature of reinforcement rather than tangible rewards.

In Context

  • "Using the Premack Principle, patients earned access to preferred social media time after completing daily medication logs." — Behavioral intervention protocol
  • "The Premack Principle guided the structuring of exercise prescriptions around patients' existing leisure activities." — Physical therapy treatment plan

Also known as

Grandma's Law High-Low Probability Principle

Don't confuse with

Premature Principle Preference Principle

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