What is RFM Model in Retail Data Analytics?

Retail Data Analytics Glossary

44 terms total — 1 showing — Last updated 15 Sep 2026

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Term of the Day

Basic Technical IVT

A unique alphanumeric identifier assigned to a specific product variant for inventory tracking and sales analysis.

15 Sep 2026

Showing 1–1 of 44

Intermediate Technical IVT

A customer segmentation framework that scores customers on Recency, Frequency, and Monetary value of their purchases.

RFM analysis recency-frequency-monetary analysis

Technical Term Full entry →

Glossary terms, with category, difficulty and definition
Term	Category	Difficulty	Definition
RFM Model IVT	Technical Term	Intermediate	A customer segmentation framework that scores customers on Recency, Frequency, a...

Glossary Stats

Total terms 44

IVT eligible 44

Verified 0

basic 15

intermediate 18

advanced 11