Planogram
Pronunciation: PLAN-oh-gram
A visual diagram or schematic that prescribes how and where products should be displayed on retail shelving.
Full Definition
A planogram is a data-informed merchandising document that specifies the exact placement, facing count, and shelf position of each SKU within a store section. Retailers generate planograms from sales velocity, margin data, and shopper behaviour analytics to maximise revenue per linear foot. Analytics teams produce compliance reports comparing actual shelf states against planogram specifications. Editors working on retail analytics content must not confuse 'planogram' with a general store layout or floor plan. The term is written as one word, lowercase, unless beginning a sentence.
Usage
Usage note: Often abbreviated as 'POG' in internal retail documents; spell out in full on first use in client-facing reports.
In Context
- "Compliance data showed that only 62% of stores had implemented the updated planogram for the beverage aisle." — Category management report
- "The analytics team overlaid sales data onto the planogram to identify underperforming shelf positions." — Merchandising analytics dashboard