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Retail Data Analytics Glossary

44 terms total — 20 showing — Last updated 15 Sep 2026

Stock Keeping Unit

Basic Technical IVT

A unique alphanumeric identifier assigned to a specific product variant for inventory tracking and sales analysis.

Showing 25–44 of 44

MAPE

Advanced Technical IVT

Mean Absolute Percentage Error; a statistical metric used to measure the accuracy of a demand or sales forecast by expre...

Abbreviation Full entry →

Markdown

Basic Semi-formal IVT

A permanent or temporary reduction in the retail selling price of a product, typically used to clear slow-moving or end-...

Technical Term Full entry →

Markdown Optimisation

Advanced Technical IVT

The data-driven process of determining the optimal timing and depth of price reductions to clear slow-moving or seasonal...

Technical Term Full entry →

Omnichannel

Intermediate Semi-formal IVT

A retail strategy and data framework that integrates customer experience and analytics across all physical and digital t...

Technical Term Full entry →

Omnichannel Analytics

Advanced Technical IVT

The integrated analysis of customer behaviour and sales data across all retail touchpoints—physical stores, e-commerce,...

Technical Term Full entry →

Open-to-Buy

Intermediate Technical IVT

A merchandise budgeting metric representing the remaining inventory purchasing capacity available to a buyer within a de...

Technical Term Full entry →

Planogram

Intermediate Technical IVT

A visual diagram or schematic that prescribes how and where products should be displayed on retail shelving.

Technical Term Full entry →

POG

Basic Technical IVT

Abbreviation for planogram; a schematic detailing the precise product placement on retail shelving.

Abbreviation Full entry →

Price Elasticity

Advanced Technical IVT

A measure of how sensitive consumer demand for a product is to a change in its price, expressed as a ratio.

Technical Term Full entry →

Promotional Uplift

Intermediate Semi-formal IVT

The incremental increase in sales volume or revenue attributable to a specific promotional activity, above the baseline...

Technical Term Full entry →

RFM Analysis

Intermediate Technical IVT

A customer scoring framework that evaluates Recency, Frequency, and Monetary value of purchases to segment and rank reta...

Technical Term Full entry →

RFM Model

Intermediate Technical IVT

A customer segmentation framework that scores customers on Recency, Frequency, and Monetary value of their purchases.

Technical Term Full entry →

Same-Store Sales

Intermediate Formal IVT

A performance metric comparing sales revenue of retail stores that have been open for at least one full comparable perio...

Technical Term Full entry →

Sell-Through Rate

Intermediate Technical IVT

The percentage of available inventory sold during a given period, used to gauge product demand relative to stock levels.

Technical Term Full entry →

Shrinkage

Basic Semi-formal IVT

The loss of retail inventory due to theft, administrative error, supplier fraud, or damage, measured as a percentage of...

Technical Term Full entry →

SKU

Basic Technical IVT

Stock Keeping Unit; a unique alphanumeric identifier assigned to a distinct product variant for inventory and sales trac...

Abbreviation Full entry →

Space-to-Sales Ratio

Advanced Technical IVT

A retail performance metric that measures the revenue generated per unit of floor or shelf space allocated to a product...

Technical Term Full entry →

Stock Keeping Unit

Basic Technical IVT

A unique alphanumeric identifier assigned to a specific product variant for inventory tracking and sales analysis.

Technical Term Full entry →

Stockout

Basic Technical IVT

A situation in which a product is unavailable for purchase because inventory has been fully depleted before replenishmen...

Technical Term Full entry →

WSSI

Advanced Technical IVT

Weekly Sales, Stock, and Intake; a retail planning document tracking actual and forecast sales, stock levels, and incomi...

Document Type Full entry →
Showing 25–44 of 44

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